What, Exactly, Is Giada De Laurentiis Selling?

Bluefin tuna and balsamic vinegar are among the Italian pantry ingredients on offer. | Lille Allen/Eater Giadzy, a destination for Italian imports, wants to inject a bit of Italian legacy — and luxury — into the everyday In this era of wall-to-wall branding, a number of high-profile chefs and food TV personalities have chosen to keep their names part of the cultural conversation by opening their own stores. These chefs are curating a selection of goods — from books to balsamic vinegar — that are extensions of their carefully built brands, giving them an opportunity to worm their way...