EXCLUSIVE: Loro Piana Introduces High-performance Outdoors Collection

Loro Piana, the luxury Italian textile manufacturer and fashion house known for its high-quality fabrics and innovative designs, is set to introduce its new high-performance outdoors collection called "Into the Wild." The collection is set to debut on Wednesday, March 22, 2023, and will be rolled out globally through pop-up shops and pop-in installations in select stores.

Loro Piana's "Into the Wild" collection is designed for those who seek adventure and enjoy the great outdoors. The collection is a testament to the brand's commitment to innovation and excellence in textile technology. The new line offers a range of technical clothing and accessories that are not only stylish but also functional and durable for various outdoor activities.

The collection includes a variety of items such as jackets, parkas, trousers, shirts, and accessories made from advanced materials like Gore-Tex, Membrain, and Nanotech. These materials provide protection against rain, wind, snow, and extreme temperatures while allowing breathability and flexibility for active movement.

One of the standout pieces from the collection is the "Nanotech Raincoat," which features a unique nanotechnology treatment that repels water without the need for a membrane or laminate. The coat is lightweight, waterproof, and breathable, making it an ideal choice for those who want to stay dry in wet conditions without sacrificing comfort or mobility.

Another notable item is the "Membrain Parka," which is made from a combination of Merino wool and Membrain membrane. This parka offers insulation, breathability, and water resistance, making it perfect for cold weather conditions. The use of Merino wool ensures that the wearer stays warm and comfortable while the Membrain membrane provides protection against rain and wind.

The "Into the Wild" collection also includes accessories such as hats, gloves, and backpacks made from similar high-performance materials. These accessories are designed to complement the clothing items and provide additional functionality for outdoor enthusiasts.

The pop-up shops and pop-in installations for the "Into the Wild" collection will be available in select Loro Piana stores worldwide. These temporary retail spaces will showcase the full range of products from the collection and provide customers with an immersive shopping experience. The pop-ups and pop-ins will also offer personalized styling advice and fitting services to help customers find the perfect items for their outdoor adventures.

In conclusion, Loro Piana's new "Into the Wild" collection is a game-changer for those who love the outdoors and demand high-performance clothing and accessories. The collection's innovative materials and functional designs offer both style and functionality for various outdoor activities while staying true to Loro Piana's commitment to quality and craftsmanship. The pop-up shops and pop-in installations provide an exclusive shopping experience for customers to explore and purchase the collection. The "Into the Wild" collection is set to debut on March 22, 2023, and will be available at select Loro Piana stores worldwide.