Social media forces British royal family to adapt

The British royal family, which has maintained a strict tradition and protocol for centuries, has been compelled to adapt to the modern world, particularly in the realm of social media. Here are some key facts about how the royals have embraced digital communication:

1. Instagram Accounts: In April 2019, the Sussexes (Prince Harry and Meghan Markle) became the first senior royals to have their own Instagram account, @sussexroyal. They used this platform to share personal moments from their lives, as well as initiatives they are passionate about, such as mental health awareness and environmental issues. In March 2021, they announced that they would be stepping down as senior royals and would no longer use their SussexRoyal brand, but their Instagram account remains active.

2. Twitter Presence: The official accounts of various members of the royal family have been active on Twitter since 2009. These accounts are managed by the Royal Household's communications team and are used to share official announcements, news, and updates about the royals' engagements and activities.

3. YouTube Channel: In 2007, the BBC produced a documentary series called "The Queen at 80," which was broadcasted on television. In 2011, the Royal Channel was launched on YouTube, allowing viewers to access behind-the-scenes footage, interviews, and documentaries about the royals.

4. Facebook: The Royal Family's Facebook page was launched in 2010 and currently has over 2 million followers. It is used to share news, photos, and videos related to the royals' engagements and initiatives.

5. Engagement with Social Media: Members of the royal family have also shown their engagement with social media in various ways. For instance, in 2014, Prince William sent his first tweet from his official Kensington Palace account, welcoming his daughter Princess Charlotte into the world. In 2016, Queen Elizabeth II sent her first tweet to mark the beginning of her 90th birthday celebrations.

6. Crisis Management: Social media has also played a role in crisis management for the royals. In 2019, during Prince Andrew's interview about his relationship with Jeffrey Epstein, the Buckingham Palace released a statement via Twitter denying any wrongdoing by the prince.

7. Public Opinion and Engagement: Social media platforms have given the public an unprecedented level of access to the royals, allowing them to engage in discussions about the monarchy and share their opinions. This has led to both positive and negative reactions towards the royals, highlighting the importance of maintaining a strong digital presence.

8. Influence and Reach: With millions of followers across various social media platforms, the royals have significant influence and reach. They use this power to promote various causes and initiatives, as well as to engage with their audience in a more personal way than was previously possible.

9. Adapting to Changing Times: By embracing social media, the British royal family is adapting to the changing times and demonstrating their commitment to engaging with the public in new and innovative ways. This not only helps maintain their relevance but also strengthens their connection with the people they serve.