'Hit Me Hard and Soft' : Eilish announces new album

Billie Eilish, the American singer-songwriter known for her unique vocal style and genre-blending music, has announced her upcoming third studio album titled "Hit Me Where It Hurts." The announcement was made during her headlining performance at the iHeartRadio Wango Tango concert on May 22, 2021. This news comes after a year of anticipation from fans following her Grammy Award-winning second album "Happier Than Ever" (2020).

The title of the new album is intriguing, as it suggests a theme of emotional depth and vulnerability, which is a common thread in Eilish's music. The announcement was met with excitement from her dedicated fanbase, who have been eagerly awaiting new music from their idol.

Eilish co-writes and produces her music with her older brother Finneas O'Connell. The duo has been working on the new album since the release of "Happier Than Ever," which debuted at number one on the Billboard 200 chart. The success of that album earned Eilish her first number-one debut on the chart as a lead artist.

The exact release date for "Hit Me Where It Hurts" has not been announced yet, but fans can expect it to drop sometime in 2021. In an interview with Zane Lowe on Apple Music 1, Eilish revealed that she has already written over 100 songs for the new album and is currently in the process of narrowing down the final tracklist.

Eilish has been open about her creative process and the personal experiences that inspire her music. In a recent interview with Rolling Stone, she shared that she writes about her feelings and experiences in her music to help herself process them. With her raw and authentic approach to songwriting, fans are eager to see what new themes and emotions she will explore in her third studio album.

In conclusion, Billie Eilish has announced her third studio album titled "Hit Me Where It Hurts," which is expected to be released sometime in 2021. The singer-songwriter has been working on the new album with her brother Finneas since the release of her successful second album "Happier Than Ever." The title suggests a theme of emotional depth and vulnerability, and fans can expect new music that showcases Eilish's unique vocal style and genre-blending sound.