JCDecaux Launches Broadcast-Scale 3D OOH Formats nationwide

JCDecaux, a leading global out-of-home (OOH) advertising company, has recently introduced broadcast-scale 3D OOH formats across the country, aiming to capture the attention of audiences who may have been affected by the shortened attention spans often associated with digital platforms like TikTok.

The new 3D OOH formats offer an immersive and engaging advertising experience that goes beyond traditional static billboards. These innovative displays use advanced technology, such as anaglyph 3D or holographic techniques, to create eye-catching and visually stunning advertisements that seem to pop out of the screen, making it harder for passersby to ignore them.

One of the most notable examples of these new formats is JCDecaux's "Cityscape 3D" billboards, which use anaglyph 3D technology. Anaglyph 3D is a technique that uses red and cyan filters to create the illusion of depth in an image when viewed through special glasses. These glasses are provided to pedestrians passing by, allowing them to experience the advertisements in an entirely new way.

Another innovative format is JCDecaux's "MotionLight 3D" billboards, which use holographic technology to create moving, three-dimensional advertisements. These billboards use a combination of light and shadow to create the illusion of depth and motion, making them particularly effective at capturing the attention of busy city dwellers.

These new 3D OOH formats offer several advantages over traditional static billboards. First and foremost, they are more engaging and eye-catching, making it more likely that viewers will remember the advertisements they see. Additionally, they offer a more immersive experience, allowing viewers to interact with the advertisements in a more tangible way.

Furthermore, these formats are not limited to just billboards. JCDecaux has also introduced 3D OOH formats for bus shelters, kiosks, and other types of outdoor advertising displays. This means that advertisers have even more opportunities to reach their audiences in a unique and memorable way.

The introduction of these broadcast-scale 3D OOH formats is a response to the changing media landscape, where digital platforms like TikTok have been blamed for shortening people's attention spans and making it harder for advertisers to capture their audiences' attention. By offering an immersive and engaging advertising experience, JCDecaux aims to provide a solution that appeals to both advertisers and consumers, while also offering a refreshing alternative to the sea of static billboards that dominate our urban landscapes.

In conclusion, JCDecaux's new broadcast-scale 3D OOH formats represent an exciting development in the world of out-of-home advertising. By offering immersive and engaging advertisements that capture the attention of audiences in a unique and memorable way, these formats offer a refreshing alternative to traditional static billboards and provide advertisers with a powerful tool for reaching their audiences in today's media landscape.