Specsavers Opens ANZ Media Account To Pitches

Specsavers, a leading international optical retailer with over 3,500 stores worldwide, has recently announced that they are inviting media agencies to submit pitches for their media account in Australia and New Zealand (ANZ). This news comes as a surprise to many in the advertising industry, as Specsavers has historically managed their media planning and buying in-house.

Specsavers, which was founded in 1984 in the UK, has been known for its unique business model that includes in-store optometrists and a focus on affordable eyewear. The company has been successful in using its own media channels, such as print ads in local newspapers and magazines, to promote its services and products. However, with the increasing complexity of media landscape and the growing importance of digital media, it has become increasingly challenging for smaller businesses like Specsavers to effectively manage their media buying in-house.

The decision to outsource their media account to an external agency is a strategic move that will allow Specsavers to leverage the expertise of media agencies in navigating the complex media landscape and maximizing their media spend. This move is also in line with the trend of many companies outsourcing their media buying to agencies to gain access to their specialized knowledge and buying power.

The pitch process for the Specsavers media account in ANZ is expected to be competitive, with several leading media agencies expected to submit proposals. The scope of work for the media account is expected to include media strategy, planning, buying, and reporting across all channels including TV, print, outdoor, digital, and social media. The successful agency will be responsible for delivering media solutions that effectively reach Specsavers' target audience and drive sales growth for the company.

Specsavers' decision to open their media account to pitches is a significant development in the Australian and New Zealand media landscape. It is a testament to the growing importance of media agencies in helping businesses navigate the complex media landscape and maximize their media spend. The successful agency will have the opportunity to work with a well-known brand with a strong reputation for affordability and accessibility in the optical industry.

In conclusion, Specsavers' decision to outsource their media account to an external agency in ANZ is a strategic move that reflects the growing complexity of media landscape and the importance of specialized expertise in media planning and buying. The pitch process for the media account is expected to be competitive, with several leading media agencies expected to submit proposals. The successful agency will have the opportunity to work with a well-known brand and help drive sales growth through effective media solutions.