How IBM is using Adobe Firefly to reshape design

IBM has been using Adobe Firefly, a generative AI tool, to reshape design by making it available to thousands of designers through its consulting arm. Firefly was used to create 200 visual assets for IBM's "Let's Create" marketing campaign last year, which involved rendering an image of a question mark in a variety of textures and colors. Firefly generated many variations of the question mark, including one made of flower petal and another made of chain link, that designers could use in their designs. This use of AI in design has allowed IBM to create more efficient and effective visual assets for its marketing campaigns, while also providing designers with new tools to explore and experiment with.