Lessenberry: Thinking like a political actuary

Presidential campaigns can be exciting and engaging for many people, but they also require careful planning and analysis to be successful. One of the key roles in a campaign is that of a political actuary, who uses data and statistical analysis to help guide decision-making and strategy.

A political actuary's work typically involves analyzing polling data, voter demographics, and other relevant information to help campaigns understand their target audience and develop effective messaging and outreach strategies. They may also use this information to help campaigns make strategic decisions about where to allocate resources, such as which states or districts to focus on in terms of advertising and campaign events.

In addition to their analytical work, political actuaries may also be involved in helping campaigns develop and implement their overall strategy, including things like fundraising, voter outreach, and messaging. They may also help campaigns track and analyze the effectiveness of different tactics and adjust their strategies accordingly.

Overall, the role of a political actuary is an important one in any presidential campaign, as they provide valuable insights and analysis that can help campaigns make informed decisions and develop effective strategies for reaching and persuading voters.